UA funding
Tilting Point has built a user acquisition fund of $132 million. If you have a great game, then a portion of those funds should go toward making that game as successful as possible.
Management
We want to put our technical expertise and mobile marketing experience to work helping you skyrocket your game’s financial growth.
We will analyze your game, perform viability and scaling tests, and partner with you for a year or more to oversee your game’s user acquisition.
How we do it
AI (ARTIFICIAL INTELLIGENCE)
Our proprietary AI will re-optimize your ad campaigns multiple times a day. It uses data pipelines, machine learning, and heuristic models to maximize profitability.
UNIFIED DATA MANAGEMENT PLATFORM
Pulls together data from platforms, ad networks and ad monetization partners to provide insights on your media buying in realtime. Currently supports 21 different connections.
AUTOMATED REPORTING
Save time with our automated reports. Track your growth through our multi-channel marketing reports on an easy-to-read online dashboard, or get them to sent directly to your inbox.
CREATIVE OPTIMIZER
Analyzes performance of ad creatives by demographics. When pushing a new creative to an audience, it keeps the best performing creatives running while removing the least performing ones and replacing them with the new one automatically. It allows to always address your audiences with the best creatives and messaging. Constantly replaces your worst-performing ads for each audience segment with new ads that have been optimized through data feedback for maximum impact.
CAMPAIGN CREATION TOOL
Generate thousands of custom ad campaigns in seconds using ad networks’ APIs. Our technology speeds up the ad-creation process, producing thousands of ads quickly, giving you the efficiency and speed your game needs to scale up its user and revenue acquisition. From creating beautiful visuals to measuring how audiences interact with these ads, our UA team and AI tools will take care of the rest.
AUDIENCE BUILDER
Creates target lists based on player behavior for look-a-like modeling and re-engagement purposes. Whether you are trying to revitalize high value players or acquire new users of a specific profile, our proprietary technology analyzes all of the most important pinch points in the player experience to build audiences that target users based on their likelihood to make in app purchases, engage with in-game ads, or perform other key actions in your game.
Our Team
Our team of experts features gurus in all aspects of game scaling, from strategy to tool building to creative marketing content creation.
Campaign Strategy Managers
In charge of day-to-day strategy and making sure your UA campaigns are always running optimally.
Data Scientists
Building custom tools and tailored reports to make sure you see results from each and every penny you invest. Experts at predicting accurate ROI and other results.
In-House Artists
Fresh creative assets each week help you maximize the impact of your marketing efforts.
A Deal for Every Situation
Three different formulas for three different needs – all built for the same goal: success.
UA MANAGEMENT ONLY
Ideal for: Studios with a live game they want to grow. They want and have the means to invest in UA, but they don’t have the expertise to get the most out it themselves.
Our offer: We will conduct UA campaigns for you, leveraging our proprietary technology to optimize the performance of your ads and the creative assets we’ve made just for you and helping you improve in-game conversion rates. We will even help you prevent ad fraud and fight in-game cheaters.
UA FUNDING ONLY
Ideal for: Studios with a live game who need some extra financial help to grow their UA and resulting game revenues. Studios looking for risk-free capital.
Our offer: We will handle all of your user acquisition efforts, including creative content for your marketing campaigns. Our UA experts and ad creatives will be like an extension of your studio.
FUNDING & MANAGEMENT
Ideal for: Studios with a live game that is scaling, but that they would like to see grow faster. Studios that want to invest in UA but don’t have the budget.
Our offer: We will fund your UA efforts you from the world’s largest user acquisition fund, and we will make sure you see real financial results from that investment, putting our team of UA experts, data scientists, and artists to work creating and managing campaigns with quantifiable results.
”In Tilting Point, we found a partner with unique expertise in mobile to help fund significant growth in our customer-acquisition program.
Jon RadoffCEO & Founder of Disruptor Beam
